Brand writer working voraciously at the intersection of narrative, copy, verbal identity, and the stories that shape cultural DNA.
I sculpt brand stories from brilliant ideas shared in crisp mahogany boardrooms to tangible experiences that inspire generations and define movements—from decks and guidelines covering identity, voice, tone, personality, and messaging to copy leadership and scalable narrative concepts.
Other terms you could use to describe my perspective that might align with yours:
Taste advocate. Essayist. Novelist-in-progress. Documenter of thoughts and stories and opinions behind brand, design, art, architecture, multi-hyphenate philosophy, the craft of language, the classical arts, and the in-between moments that make you weep and bleed and mop it all up. Deathly allergic to group chats and cults disguised as communities. And people pretending that individuality doesn’t matter. That kind of thing.
I play favorites, and my favorites are consumer brands with a cultural edge developing new—and improved—inventions in old and fresh industries.
From technology and software, to sports and fashion, to money, and beyond. I don’t give a damn about your niche, but I do give a damn about your worldview.
I’m also writing a newsletter, CUT YOUR TEETH. It’s raw. It’s unhinged. It’s my barest bones on display, to talk openly to overthinking ambitious makers and thinkers forging their self-creation in the fires of taste, personal culture, and stories—while waxing prose about my various projects, from writing my dark fantasy novella, to essays riffing on all of these topics and beyond.
In my past life, I’ve thought up and carved up language for a variety of mediums and brands, from gigs at Nike, Meta, and Revolut, to developing stories from idea to execution—from scratch—for startups in sleep, beauty, tech, SaaS, and more.
Always more.
Always interesting.
The blanker the canvas, the more thrilling the work.
If you’re interested in hiring me, collaborating for a partnership, or something exciting you can’t wait to get off your chest… LET’S CHAT.
— Taylor Barnes.